The Most Effective Mobile Marketing Tips On The Internet
Mobile marketing is a fast paced and exciting way to get the word out about your product or services. Since your contact is direct to the customer, you need to make sure you get it right the first time or risk making a bad impression, losing a potential sale, and quite possibly garnering an unfavorable business reputation. Read on for some valuable advice on mobile marketing done right!
Remember, phones are personal! Mobile goes beyond cell phones and internet. Subscribers are connected by texting, voice, mobile internet, and smartphone apps. There are things being added to the mobile environment to meet everyone’s various needs, and you need to do the same. Your mobile campaigns need to be easily accessible, personal, and relevant!
A key tip for mobile marketing campaigns is to restrict the quantity of offers transmitted to your list. Distributing offers too frequently dilutes the sense of urgency you might otherwise be able to create in the minds of subscribers. Generating a sense of scarcity encourages your targets to take advantage of offers each time they are presented to them.
Shorten your URLs, both in text form and for QR codes. The more difficult and lengthy the URL is, the more complex your message or QR code will become. Make these simpler for people to access by using a URL shortening site, and customers will be happier with the end results.
Never neglect to cater to the people who aren’t responding to you in a mobile marketing campaign if you want even more customers. You should also do more to bring back repeat customers, but also fix what’s not working with your campaign so that you can entice more people to stop in.
Out of pure etiquette, refrain from sending messages out to your customers on Sundays or late at night. And even though time zones vary, make sure you never send out messages when it’s nighttime in your neck of the woods. Just wait until midday to be safe, and always avoid Sundays and Saturdays too if you can help it.
Do not use text abbreviations in your mobile marketing message. While it is acceptable for person to person communication, it looks unprofessional coming from a business. Also avoid using all caps in your message. Your consumers will feel like they are being yelled at. However, it is acceptable to use all caps in your call to action.
Make unsubscribing to your text messages or e-mails an easy and painless process. Remember that just because a customer is unsubscribing to your messages does not mean they no longer wish to be your customer. If you make unsubscribing a difficult or impossible task, your customers will lose respect for your company or brand.
Even though you’re marketing in the mobile world, you still have to make sure that you keep improving your efforts outside of this realm. Allowing other areas of marketing to lapse and putting too much focus on mobile marketing will hurt your business, no matter how well your mobile marketing is doing. Use your calendar and task list to allot regular times for each kind of marketing campaign.
Your mobile ads must be short and sweet or the customer will delete! Customers do not want or have the time to scroll through lengthy messages. Keep your ads as brief and concise as possible to increase the chances of it being read and of customers purchasing your product!
Make unsubscribing to your mobile ad simple and easy to improve your image with the customer. As difficult as it may be to make unsubscribing easy, your recipients will view you as a reasonable and worthy merchant whom they can trust. Chances are very good that anyone who unsubscribes was never going to purchase anyway so you save yourself some pointless promotion too!
When you are sending a text, it is important to get right to the point. Tell your customer why you are messaging, what kind of deal you are offering, how it will help them out, and also how to take advantage of the deal. This will leave your customers a lot happier because you are not just wasting their time.
Use A/B testing on the mobile version of landing page. Testing is crucial to determine what is and is not working for visitors to your mobile page. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. Proceed to move forward using the most successful one.
Remember to link properly when using mobile devices. Do not link to your home website, link to the mobile version of your website so that your customers can get the entire picture. If you do not have a mobile version, you really need to get to work on it and have one for the mobile users.
Use your mobile QR codes everywhere you can. They are links to mobile devices, but the can be used in print advertising too. Any kind of advertising that your business produces should have your mobile QR code on it, even your business cards. Put it on your store signs, brochures, television ads, and catalogs.
Make sure you’re relevant. Do not get so wrapped up in the excitement of utilizing mobile marketing that you forget that a purpose must be involved. Approach things from your customers’ perspective and send out messages they would judge as interesting. If you provide things they desire and require, they will utilize your business.
To make sure your needs as an advertiser are met, take the time to find a mobile marketing company that’s a good fit for you. Many companies specialize in marketing certain types of products or in certain aspects of mobile marketing, and may not excel at what you need them for.
There is so much to consider when taking your business to the mobile marketing arena and so much at stake. Hopefully this article has shed some light on the process and given you some smart tips on how to give your business the right exposure using mobile marketing while avoiding some of the mistakes that could really cost you!